It's a good message, built around a closed factory where his father worked for decades, its jobs taken overseas. He'd stop tax preferences for the rich corporations that take jobs overseas and encourage investment in the U.S.
Ellington doesn't mention his main opponent, 1st District incumbent Rep. Rick Crawford. Over the long haul, with plenty of money, there's no doubt this is a good ad. Might he be better going for Crawford's exposed jugular — non-performance and coddling of the wealthy, as evidenced by two years worth of votes?